Why “Nezha 2 ” can Top the Film History?
1. From the commerical perspective
1) Content innovation: deep integration of traditional culture and modern narrative
“Nezha 2” reconstructs traditional mythology and integrates modern issues such as “identity recognition” and “generational conflicts” into the plot, giving new vitality to classic characters.
For example:
Emotional resonance: The film is driven by family and friendship, subverting the plot of Nezha’s “returning his bones to his father” in traditional mythology, and instead portraying his cherishment of family and protection of friendship, which is closer to the emotional needs of contemporary audiences
Character growth: Nezha grows from a rebellious “demon boy” to a responsible “ordinary person”. This character change not only retains the spirit of resistance, but also adds human expression, which resonates with the audience.
Cultural translation: The film combines traditional aesthetic elements (such as Yuxu Palace and Dragon King Hall) with modern visual effects, which not only retains cultural heritage, but also attracts young audiences through international narrative language.
2) Technological breakthroughs and industrial support
3) Market strategy: precise positioning and schedule bonus
Spring Festival siphon effect: The schedule attribute of family fun and the adaptability of animated films to all ages are perfectly combined to attract family audiences and young groups.
Long-term operation: The film maintains its popularity through word-of-mouth fermentation and subsequent market window period. Maoyan predicts that its final box office may reach 14.5 billion yuan, far exceeding the short-term explosive model of similar films.
Derivative economy
4) Boosting industry confidence and cultural self-confidence
Breaking the box ceiling: surpassing “Changjin Lake” to become the champion of Chinese film history, and is expected to become the first non-Hollywood member of the “1 billion US dollar box office club”, proving the consumption potential and global competitiveness of the Chinese market.
Signal of capital return: Capital previously affected by the industry downturn has begun to rekindle confidence. The high return rate of “Nezha 2” (the film company’s share exceeds 39%) provides an example for the industry to attract external investment.
Cultural output milestone: The film has become popular before it was released in North America, Australia and other places (pre-sale tickets sold out, and midnight shows were added), marking the leap of Chinese IP from “local hit” to “global expression”
5) Transformation of audience demand and industry ecology
Content is king instead of traffic dependence.
The rise of animation genre films.
Exploration of ecological sustainability.
6) Summary
The pop of “Nezha 2” is not only a victory for a film, but also a comprehensive breakthrough in content creation, technology industry, market operation and cultural confidence in the Chinese film industry. Its success has verified the feasibility of the model of “high-quality content + industrial support + precise positioning”, and provided important inspiration for the future sustainable development of the industry: only by taking root in the cultural core, respecting the laws of creation, and embracing a global perspective can we achieve the leap from “phenomenal hits” to “new era of industry.
2. As per the audience view
1) A good film must have its unique points.
Compared with other films about personal struggle, Nezha 2 emphasizes the support system behind the individual, that is, the help of everyone to Nezha. In the film, Nezha was trapped in the furnace, and Li Jing and his wife chose to use their soul to protect Nezha. Even though the child was covered with thorns, his parents still loved him. This is the support of parents for their children, just like the director Jiaozi in real life. Because of his mother’s tolerance and support, he can learn 3D animation without any worries and create works like Nezha.
2) A good film can touch people's hearts and resonate.
The selfless love of parents for Nezha in Nezha 2 is too easy to make people think of their own parents. How many people’s parents have spent their lives supporting their children. When a person succeeds, we all see him shining, but the support system behind this successful person is actually the strongest backing. Nezha 2 shows this support system.
3) A storyline that subverts the public's impression.
The story of Nezha in this film is actually quite different from the old stories we are familiar with. The novelty of the plot aroused the interest of the audience.
There’re some famous lines in the Nezha animated film, such as
1. My fate is determined by my own, not the Haven.
2. If fate is a mountain, then I split it.
3. Born as a demon, so what?
4. Prejudice is like a mountain. No matter how hard you try, you can’t move it.
5. If no way ahead, I will make a way; If the world won’t let me, then I will turn it around.